Workplace Values

Our values are the standards we use to make decisions, especially when the right choice isn't obvious. They apply to everyone who works for BaduAds.com, whatever their role.

1. Put people first

Buyers, sellers and colleagues are people, not numbers. We design for the person on a busy bus with a patchy connection, answer support requests as we would want to be answered, and treat colleagues with patience and respect.

2. Do the right thing

We act honestly even when no one is watching. We don't mislead users, hide fees, bend rules for a quick win or look away from problems. If something feels wrong, we say so. See our Ethical Business page.

3. Earn trust every day

Trust is the product. We protect personal data, keep payments secure, take reports of fraud seriously and explain our decisions clearly. One careless shortcut can undo a year of good work.

4. Keep it simple

Posting an ad or finding a deal shouldn't need instructions. We remove steps, write in plain language and question complexity, both in our product and in how we work.

5. Own it and improve it

We take responsibility for our work from start to finish, learn from mistakes without blame and leave things better than we found them.

6. Respect and include everyone

We welcome people of every background, ethnicity, religion, gender, age and ability, and we expect everyone to help keep our workplace free from discrimination and harassment. See our Equal Opportunity commitment.

Living our values

Values only matter if they show up in everyday choices. We use them when we:

• decide what to build next and what not to build;
• hire, give feedback and recognise good work;
• handle complaints, disputes and moderation decisions;
• choose partners and suppliers.

If you see behaviour that goes against these values, you can raise it with your manager or confidentially under our Whistleblower Policy.